Peru: Questions on the prohibition of the use of stickers to attach warnings on food labeling

In brief

The deadline that allows the use of adhesives or stickers to attach octagonal advertising warnings on imported processed foods and non-alcoholic beverages (imported foods) in accordance with the healthy eating framework was on 31 December 2022.


Contents

In the absence of a new extension allowing the use of stickers to date, a number of questions arise, which are addressed below:

How long can stickers be used to attach the octagons on imported foods?

Until 31 December 2022. As of 1 January 2023, all imported foods must have the octagons printed on the labeling from their country of origin.

Only some importers and/or marketers who have a precautionary measure granted by INDECOPI will be able to import and market food with stickers, as we will explain later.

What can be done to continue using the stickers?

Any affected importer and marketer can report this to the Commission on Dumping, Subsidies and Non-Tariff Trade Barriers of INDECOPI so that they may study if this prohibition on the use of stickers is an illegal and/or unreasonable non-tariff trade barrier.

In addition, the complainant may request a precautionary measure that allows them to suspend the effects of the ban, which may be in force until the issuance of the final resolution (first or second instance) or, if applicable, if the ban is revoked by the Specialized Chamber for the Defense of Competition.

How long can INDECOPI take to resolve the request for precautionary measure for this?

Within a period of no more than 30 business days

What does it mean to get an injunction?

The complainant may continue to use stickers for the octagonal warnings on imported foods.

The Ministry of Health (denounced authority) may not prohibit the complainant to use stickers for the duration of the complaint procedure.

We consider that the precautionary measure should guarantee, in a broad and integral sense, that all the activities of the complainant in relation to imported products that have the obligation to consign octagonal warnings are in accordance with the regulatory framework of healthy eating.

In that sense, the precautionary measure should guarantee that the benefited complainant can do the following:

  1. Import and market imported foods using stickers to attach the octagonal warnings
  1. Commercialize imported foods with stickers that have been imported by third-party companies that also have precautionary measure in their favor

Can the complainant who has a favorable precautionary measure sell products from an importer who does not have a precautionary measure?

This question has been transferred to INDECOPI as a consultation but has not yet been answered. Due to the lack of clarity on this aspect, it could be contingent.

INDECOPI could interpret that the importer that does not have a precautionary measure cannot market through another importer that does have such a measure. If this assumption is configured, INDECOPI could initiate control and sanction actions.

Our position is that there are arguments to defend companies against this type of observations and inspections by INDECOPI, as it is understood that a precautionary measure should allow its beneficiary to carry out all activities related to the marketing of imported foods.

What are the penalties imposed for non-compliance with the healthy eating regulations?

INDECOPI may apply corrective measures (e.g., the cessation of the conduct, the confiscation and/or destruction of the infringing products, the rectification of incorrect information, among others) as well as the following penalties:

  1. Minor infractions that have not produced an impact on the market: Warning
  2. Minor violations: Fines of up to 50 tax units1 (PEN 247,500)
  3. Serious violations: Fines of up to 250 tax units (PEN 1,237,500)
  4. Very serious violations: Fines of up to 700 tax units (PEN 3,465,000)

To determine the seriousness of the infringement, INDECOPI will evaluate the benefit obtained, the size of the affected market, the scope and duration of the act, among others.

Bear in mind that in all cases, the penalty must not exceed 10% of the offender's gross economic income, in all its economic activities, corresponding to the financial year immediately preceding that of the issuance of the first instance resolution.

Are there any other unresolved questions regarding this situation?

 

Yes, among others, the following:

  1. There is no clarity as to what happens to imported foods with stickers that were nationalized before 31 December 2022.
  2. There is also no clarity with respect to imported foods that were shipped before that date and arrived in Peru as of 1 January 2023.
  3. If INDECOPI assumes a strict position, in the two previous cases, such foods could not be marketed with stickers.
  4. There is also no specific stock depletion procedure, although the general regime could be applied.

Estudio Echecopar has been representing several companies and unions against this regime that is clearly contrary to trade and national and international standards on the matter.

If you require advice on the subject, you can contact us.

Spanish version.

_______________________________

1 The tax unit for 2023 is PEN 4,950.

* * * * *

LOGO_Peru Estudio Echecopar_Lima

Estudio Echecopar is a member firm of Baker & McKenzie International, a Swiss Verein with member law firms around the world. In accordance with the common terminology used in professional service organizations, reference to a "partner" means a person who is a partner or equivalent in such a law firm. Similarly, reference to an "office", means an office of any such law firm. 

Before you send e-mail to Estudio Echecopar, please be aware that your communications with us through this message will not create a lawyer-client relationship with us. Do not send us any information that you or anyone else considers to be confidential or secret unless we have first agreed to be your lawyer in the matter. Any information you send us before we agree to be your lawyers cannot be protected from disclosure.

@2022 Estudio Echecopar
All rights reserved.

No part of this publication may be reproduced in any form or by any means without the written permission of Estudio Echecopar.

Contact Information

Copyright © 2024 Baker & McKenzie. All rights reserved. Ownership: This documentation and content (Content) is a proprietary resource owned exclusively by Baker McKenzie (meaning Baker & McKenzie International and its member firms). The Content is protected under international copyright conventions. Use of this Content does not of itself create a contractual relationship, nor any attorney/client relationship, between Baker McKenzie and any person. Non-reliance and exclusion: All Content is for informational purposes only and may not reflect the most current legal and regulatory developments. All summaries of the laws, regulations and practice are subject to change. The Content is not offered as legal or professional advice for any specific matter. It is not intended to be a substitute for reference to (and compliance with) the detailed provisions of applicable laws, rules, regulations or forms. Legal advice should always be sought before taking any action or refraining from taking any action based on any Content. Baker McKenzie and the editors and the contributing authors do not guarantee the accuracy of the Content and expressly disclaim any and all liability to any person in respect of the consequences of anything done or permitted to be done or omitted to be done wholly or partly in reliance upon the whole or any part of the Content. The Content may contain links to external websites and external websites may link to the Content. Baker McKenzie is not responsible for the content or operation of any such external sites and disclaims all liability, howsoever occurring, in respect of the content or operation of any such external websites. Attorney Advertising: This Content may qualify as “Attorney Advertising” requiring notice in some jurisdictions. To the extent that this Content may qualify as Attorney Advertising, PRIOR RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME. Reproduction: Reproduction of reasonable portions of the Content is permitted provided that (i) such reproductions are made available free of charge and for non-commercial purposes, (ii) such reproductions are properly attributed to Baker McKenzie, (iii) the portion of the Content being reproduced is not altered or made available in a manner that modifies the Content or presents the Content being reproduced in a false light and (iv) notice is made to the disclaimers included on the Content. The permission to re-copy does not allow for incorporation of any substantial portion of the Content in any work or publication, whether in hard copy, electronic or any other form or for commercial purposes.