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The US Artificial Intelligence Safety Institute (AISI), housed within the National Institute of Standards and Technology (NIST), announced on 20 November 2024 the release of its first synthetic content guidance report, NIST AI 100 4 Reducing Risks Posed by Synthetic Content: An Overview of Technical Approaches to Digital Content Transparency ("NIST AI 100 4"). "Synthetic content" is defined in President Biden's Executive Order on Safe, Secure, and Trustworthy AI ("EO 14110") as "information, such as images, videos, audio clips, and text, that has been significantly altered or generated by algorithms, including by AI."
NIST AI 100 4 examines the existing standards, tools, methods and practices, as well as the potential development of further science backed standards and techniques to help manage and reduce risks related to synthetic content by: 1) recording and revealing the provenance of content, including its source and history of changes made to the content; 2) providing tools to label and identify AI generated content; and 3) mitigating the production and dissemination of AI generated child sex abuse materials ("AIG CSAM") and non consensual intimate imagery ("AIG NCII") of real individuals. It reflects public feedback and consultations with diverse stakeholders who responded to NIST's Request for Information on 21 December 2023. Although compliance is voluntary, NIST AI 100 4 is expected to inform industry best practices for managing synthetic content risks.
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