Singapore: Infocomm Media Development Authority unveils GenAI initiatives to propel AI adoption and digital transformation

31 Mar 2025 2 minute read

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In brief

The Infocomm Media Development Authority of Singapore (IMDA) is launching two initiatives, the generative AI (GenAI) Playbook and the GenAI Navigator, to make artificial intelligence (AI) more accessible to Singapore businesses and to increase its adoption locally.

During a speech at the Committee of Supply Debate 2025 on 7 March 2025, Singapore's Senior Minister for State Digital Development and Information Tan Kiat How announced new initiatives spearheaded by IMDA to increase GenAI's accessibility to local businesses. This is in line with the ministry's press release on AI Initiatives to Transform Life, Work and Business in Singapore, published that same day.

GenAI Playbook

The GenAI Playbook will provide information on the benefits of GenAI and inform enterprises on the issues to consider when implementing GenAI, as well as highlight risks and best practices. It will also provide examples of how GenAI can be harnessed for problem solving and streamlining workflows.

GenAI Navigator

The GenAI Navigator will offer targeted GenAI recommendations suited to address defined business objectives. These include GenAI solutions tailored for productivity, human resources, and marketing functions, with accompanying grant support where applicable. The GenAI Navigator will be revised to reflect newly pre-approved GenAI solutions.

Public awareness and workforce development

The initiatives support ongoing efforts to drive continued progress in Singapore's digital economy, which has grown at a compound annual growth rate of 11.2% from 2018 to 2023. The Singapore government aims to boost the workforce's AI proficiency through dedicated training programs. IMDA is partnering with SkillsFuture Singapore to enhance the SkillsFuture for Digital Workplace 2.0, a training program for strengthening Singaporeans' digital skills, to include AI and GenAI modules, providing workers with practical experience in using AI tools to enhance productivity and workplace efficiency.

Key takeaways

These initiatives reflect Singapore's commitment to fostering AI adoption, supporting SMEs, educating the public, and equipping the workforce with the necessary skills to thrive in the digital economy. By fostering an environment of innovation and continuous learning, Singapore is positioning itself as a global leader in digital transformation, ensuring its people and businesses are well-prepared for the challenges and opportunities of the future.

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Contact Information

Andy Leck
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