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The European Accessibility Act (EAA), which came into force on 28 June 2025, is reshaping the digital landscape for retailers with an EU customer base. In the latest episode of Off the Shelf, Lucy Hart, a technology lawyer from the London office, unpacks what this legislation means in practice. From websites and mobile apps to subscriptions and promotional microsites, the EAA mandates that e-commerce services be accessible to all EU users — including those with disabilities — regardless of where the business is based.
The episode explores how retailers can meet these requirements by conforming to the Web Content Accessibility Guidelines (WCAG), updating terms and conditions or preparing accessibility statements, and ensuring customer support channels are equipped to assist users with accessibility needs. Lucy also highlights the fragmented enforcement landscape across Member States and the importance of ongoing compliance monitoring. Beyond legal obligations, the EAA presents a strategic opportunity: accessible digital services not only broaden customer reach but also signal a brand's commitment to inclusion.
Tune in to the full episode to hear practical tips and insights that can help your business stay ahead of the curve — and turn compliance into a competitive advantage.
Further information on the EAA and what CG&R companies need to do can also be found here.
Our article with Sebastian Kranz from Slalom about how you can ensure your digital assets are compliant, and how AI tools are really accelerating the accessibility assessment process can be found here.
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