Canada: Navigating AI's impact on advertising, marketing and intellectual property (Video chat)

20 Nov 2024    1 minute read
Video Chat Artificial Intelligence Intellectual Property Advertising Marketing Canadian Workplace Quick Chats

In brief

As Artificial Intelligence (AI) continues to shape advertising and marketing, it intersects with key areas of law-competition, consumer protection, privacy, and intellectual property (IP). In Canada, these are governed by competition and copyright legislation, and industry codes. Global regulations, including EU and Colorado AI legislation, further frame how businesses should approach AI usage.

Contents

In this episode of In Focus, Baker McKenzie's Adam Aft, co-lead of our North America Technology Transactions team, joins Sarah Mavula and Mike Rubinger to discuss the practical and legal considerations of AI in advertising, marketing and IP. Topics include: 

  • The benefits and risks of AI-powered content creation
  • Balancing truth in advertising
  • IP ownership considerations 
  • Potential legal pitfalls, from misleading representation, AI hallucinations, registration of AI-created IP and risk pertaining to AI prompts and related outputs

This conversation provides essential insights for legal, regulatory, compliance, and technology professionals looking to stay ahead in AI's evolving landscape.

Speakers: Adam Aft, Sarah Mavula and Michael Rubinger 

In case you missed it, click here to browse our library of In Focus videos where our lawyers provide insights and quick, practical tips on today's most pressing issues and legal developments impacting organizations operating in Canada.

Related video chats

For more related content, you can access all the "In Focus: Quick Chats for the Canadian Workplace" page here.

Contact Information
Adam Aft
Partner
Chicago
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adam.aft@bakermckenzie.com
Sarah Mavula
Associate
Toronto
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sarah.mavula@bakermckenzie.com
Mike Rubinger
Associate
Toronto
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mike.rubinger@bakermckenzie.com

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