Singapore: New tools launched to help businesses protect data and deploy AI in a trusted ecosystem

In brief

The Personal Data Protection Summit 2025 introduced the following key initiatives:

  1. The expansion of the Global AI Assurance Sandbox ("Sandbox") to support real-world testing of AI systems
  2. A new Privacy Enhancing Technologies (PETs) adoption guide to help businesses implement PETs more easily
  3. The elevation of the Data Protection Trustmark (DPTM) to a national certification under the new Singapore Standard SS 714:2025, aligning it with global data protection benchmarks

Contents

In more detail

The first initiative, the Sandbox, builds on the earlier pilot launched at the Paris AI Action Summit. The expanded Sandbox now includes new AI archetypes such as agentic AI and addresses emerging risks like data leakage and prompt injection. Sector regulators are also welcome to test and refine their AI governance guidelines using the Sandbox. The Sandbox will inform future policy and accreditation efforts and will leverage Infocomm Media Development Authority's Starter Kit for Safety Testing of LLM-based applications to provide structured testing methodologies. 

The second initiative, the new PETs Adoption Guide, supports businesses in adopting PETs to unlock value from data while preserving privacy. The guide includes a PETs use case evaluation tool to help organisations assess suitable PETs solutions and an implementation checklist covering key considerations from initial evaluation to deployment. The guide is designed as a living document to be continuously updated with new use cases and industry feedback.

The third initiative elevates the DPTM to a national certification under the new Singapore Standard SS 714:2025. This new standard provides certified organisations with an accountability tool to demonstrate to customers and stakeholders that it has world-class data protection management practices, in particular around third-party data management and overseas transfers.

Key takeaways 

The Sandbox, PETs Adoption Guide and new DPTM Singapore Standard provide organisations with practical tools and clear standards to navigate the complexities of AI governance, data protection and privacy-preserving innovation. Together, these measures should be leveraged by organisations to support their responsible and innovative deployment of AI technology and solutions.

Small and medium-sized enterprises also stand to benefit from increased access to digital trade tools and best practices, enabling them to participate more actively in international markets and scale across borders. 

Overall, the ESDEA further strengthens Singapore's position as a trusted trading hub and builds upon Singapore's other international digital trade agreements to offer businesses and investors a favourable environment for digital trade and commerce.

* * * * *

LOGO_Wong&Leow_Singapore

© 2025 Baker & McKenzie. Wong & Leow. All rights reserved. Baker & McKenzie. Wong & Leow is incorporated with limited liability and is a member firm of Baker & McKenzie International, a global law firm with member law firms around the world. In accordance with the common terminology used in professional service organizations, reference to a "principal" means a person who is a partner, or equivalent, in such a law firm. Similarly, reference to an "office" means an office of any such law firm. This may qualify as "Attorney Advertising" requiring notice in some jurisdictions. Prior results do not guarantee a similar outcome.


Copyright © 2025 Baker & McKenzie. All rights reserved. Ownership: This documentation and content (Content) is a proprietary resource owned exclusively by Baker McKenzie (meaning Baker & McKenzie International and its member firms). The Content is protected under international copyright conventions. Use of this Content does not of itself create a contractual relationship, nor any attorney/client relationship, between Baker McKenzie and any person. Non-reliance and exclusion: All Content is for informational purposes only and may not reflect the most current legal and regulatory developments. All summaries of the laws, regulations and practice are subject to change. The Content is not offered as legal or professional advice for any specific matter. It is not intended to be a substitute for reference to (and compliance with) the detailed provisions of applicable laws, rules, regulations or forms. Legal advice should always be sought before taking any action or refraining from taking any action based on any Content. Baker McKenzie and the editors and the contributing authors do not guarantee the accuracy of the Content and expressly disclaim any and all liability to any person in respect of the consequences of anything done or permitted to be done or omitted to be done wholly or partly in reliance upon the whole or any part of the Content. The Content may contain links to external websites and external websites may link to the Content. Baker McKenzie is not responsible for the content or operation of any such external sites and disclaims all liability, howsoever occurring, in respect of the content or operation of any such external websites. Attorney Advertising: This Content may qualify as “Attorney Advertising” requiring notice in some jurisdictions. To the extent that this Content may qualify as Attorney Advertising, PRIOR RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME. Reproduction: Reproduction of reasonable portions of the Content is permitted provided that (i) such reproductions are made available free of charge and for non-commercial purposes, (ii) such reproductions are properly attributed to Baker McKenzie, (iii) the portion of the Content being reproduced is not altered or made available in a manner that modifies the Content or presents the Content being reproduced in a false light and (iv) notice is made to the disclaimers included on the Content. The permission to re-copy does not allow for incorporation of any substantial portion of the Content in any work or publication, whether in hard copy, electronic or any other form or for commercial purposes.