Canada: Quebec's Bill 96 Part 1 - Trademarks plus Advertising & Marketing (Video chat)

In brief

It is crucial for businesses operating in the Province of Quebec to gain a solid understanding of the province's new strengthened French language requirements introduced by Bill 96, as well as recently proposed draft regulations.

The introduction of the draft regulations is particularly important for brand owners and manufacturers selling into the province for a number of reasons, including with respect to the treatment of marketing copy and trademarks inscribed on products and product packaging. These new requirements are complex and failure to comply in a sufficient manner may lead to significant fines and enforcement actions.

This video is tailored to IP, advertising, and marketing professionals, as well as business professionals seeking to expand their business and workforce in Quebec.


Contents

In Part 1 of this two-part In Focus video series on Bill 96, our Canadian International Commercial and Intellectual Property & Technology lawyers, moderated by an Employment & Compensation partner, discuss the specifics of these new requirements, including how copy must appear on products and product packaging, and what the rules mean for businesses' trademark portfolios. Watch this episode and learn what you need to know before the 1 June 2025 deadline.

In the upcoming Part 2 of our two-part In Focus video series on Quebec's Bill 96, we'll delve into employment and commercial contracts. Stay tuned for more!


Speakers: Jeremy Hann, Sarah Mavula, and Stephanie Vaccari.

In Focus is Baker McKenzie's video chat series for Canadian clients. In each on-demand episode, our lawyers provide insights and quick, practical tips on today's most pressing issues and legal developments impacting organizations operating in Canada. Explore our program to view past videos.

Related video chats

For more related content, you can access all the "In Focus: Quick Chats for the Canadian Workplace" page here.


Copyright © 2024 Baker & McKenzie. All rights reserved. Ownership: This documentation and content (Content) is a proprietary resource owned exclusively by Baker McKenzie (meaning Baker & McKenzie International and its member firms). The Content is protected under international copyright conventions. Use of this Content does not of itself create a contractual relationship, nor any attorney/client relationship, between Baker McKenzie and any person. Non-reliance and exclusion: All Content is for informational purposes only and may not reflect the most current legal and regulatory developments. All summaries of the laws, regulations and practice are subject to change. The Content is not offered as legal or professional advice for any specific matter. It is not intended to be a substitute for reference to (and compliance with) the detailed provisions of applicable laws, rules, regulations or forms. Legal advice should always be sought before taking any action or refraining from taking any action based on any Content. Baker McKenzie and the editors and the contributing authors do not guarantee the accuracy of the Content and expressly disclaim any and all liability to any person in respect of the consequences of anything done or permitted to be done or omitted to be done wholly or partly in reliance upon the whole or any part of the Content. The Content may contain links to external websites and external websites may link to the Content. Baker McKenzie is not responsible for the content or operation of any such external sites and disclaims all liability, howsoever occurring, in respect of the content or operation of any such external websites. Attorney Advertising: This Content may qualify as “Attorney Advertising” requiring notice in some jurisdictions. To the extent that this Content may qualify as Attorney Advertising, PRIOR RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME. Reproduction: Reproduction of reasonable portions of the Content is permitted provided that (i) such reproductions are made available free of charge and for non-commercial purposes, (ii) such reproductions are properly attributed to Baker McKenzie, (iii) the portion of the Content being reproduced is not altered or made available in a manner that modifies the Content or presents the Content being reproduced in a false light and (iv) notice is made to the disclaimers included on the Content. The permission to re-copy does not allow for incorporation of any substantial portion of the Content in any work or publication, whether in hard copy, electronic or any other form or for commercial purposes.