International
Asia Pacific
EMEA
North America
Latin America
On 31 January 2022, the Commission de Surveillance du Secteur Financier (CSSF) issued a new Circular CSSF 22/795, to confirm in its capacity as competent authority, that it would apply the ESMA guidelines on marketing communications under Regulation (EU) 2019/1156 ("CBDF Regulation"), published on 2 August 2021 ("Guidelines").
As a result, all Luxembourg investment fund managers that are in the scope of application of this Circular shall duly comply with the Guidelines, applicable from 2 February 2022.
Conveniently, the CSSF has also recently published updated summaries of national provisions governing the marketing requirements for alternative investment funds (AIFs) and updated summaries of national provisions governing the marketing requirements for undertakings for collective investment in transferable securities (UCITS).
The Guidelines aim to establish common principles on the identification of marketing communications, the risks and rewards of purchasing units or shares of an AIF or a UCITS in an equally prominent manner, and the fair, clear and not-misleading character of marketing communications, taking into account their online aspects.
The CSSF requires IFMs to provide information regarding marketing communications and will test to verify their compliance with the applicable requirements under Article 4 of the CBDF Regulation and the Guidelines. The practical and/or technical aspects (including frequency, formats and channel of submission) of implementing the collection of information (if any) will be communicated by means of additional annexes to this Circular and supplemented by a FAQ.
For further information and to discuss what this development might mean for you, please get in touch with your usual Baker McKenzie contact.
Copyright © 2024 Baker & McKenzie. All rights reserved. Ownership: This documentation and content (Content) is a proprietary resource owned exclusively by Baker McKenzie (meaning Baker & McKenzie International and its member firms). The Content is protected under international copyright conventions. Use of this Content does not of itself create a contractual relationship, nor any attorney/client relationship, between Baker McKenzie and any person. Non-reliance and exclusion: All Content is for informational purposes only and may not reflect the most current legal and regulatory developments. All summaries of the laws, regulations and practice are subject to change. The Content is not offered as legal or professional advice for any specific matter. It is not intended to be a substitute for reference to (and compliance with) the detailed provisions of applicable laws, rules, regulations or forms. Legal advice should always be sought before taking any action or refraining from taking any action based on any Content. Baker McKenzie and the editors and the contributing authors do not guarantee the accuracy of the Content and expressly disclaim any and all liability to any person in respect of the consequences of anything done or permitted to be done or omitted to be done wholly or partly in reliance upon the whole or any part of the Content. The Content may contain links to external websites and external websites may link to the Content. Baker McKenzie is not responsible for the content or operation of any such external sites and disclaims all liability, howsoever occurring, in respect of the content or operation of any such external websites. Attorney Advertising: This Content may qualify as “Attorney Advertising” requiring notice in some jurisdictions. To the extent that this Content may qualify as Attorney Advertising, PRIOR RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME. Reproduction: Reproduction of reasonable portions of the Content is permitted provided that (i) such reproductions are made available free of charge and for non-commercial purposes, (ii) such reproductions are properly attributed to Baker McKenzie, (iii) the portion of the Content being reproduced is not altered or made available in a manner that modifies the Content or presents the Content being reproduced in a false light and (iv) notice is made to the disclaimers included on the Content. The permission to re-copy does not allow for incorporation of any substantial portion of the Content in any work or publication, whether in hard copy, electronic or any other form or for commercial purposes.
Are you sure want to delete comment ?
Scan this QR Code to share this content