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Legal actions against greenwashing are on the rise. Consumers and NGOs are increasingly seeking out new avenues to hold companies accountable for allegedly misleading advertisements on sustainability. One of these avenues in the Netherlands is the Dutch Advertising Code Committee (ACC), which regularly handles complaints on greenwashing. Because of this development, the use of sustainability advertisements increasingly exposes companies to regulatory risks. In this blog we discuss recent rulings from the ACC on alleged misleading sustainability advertisements.
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