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It comes as no surprise that class actions targeting greenwashing claims — or green advertising — continue to rise in number and complexity.
Although consumer demand and regulatory actions have increasingly motivated businesses to make public statements about their sustainability practices and commitments to climate change, now is the time to take a step back and reevaluate those sustainability claims and marketing. Vague, unverified and unsubstantiated claims can all too easily lead to allegations of greenwashing.
This article, published in Law360, discusses the most recent developments in greenwashing litigation, which show a shift in focus to carbon-neutrality claims and related sustainability claims. It also covers the constantly evolving regulatory landscape and practical ways for your business to avoid the risks of greenwashing litigation.
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